Notes from the studio behind our web, video and design work: what a site costs, why it feels slow, how search engines read it, and what separates one that looks expensive from one that is actually good.
Featured · Business
Two quotes for the same number of pages can differ tenfold, and both can be fair. Where the money in a website actually goes, and how to compare proposals that don't look alike.
8 min read
Engineering
Someone a kilometre away searched for exactly what you sell, and Google sent them somewhere else. How local search decides, and the handful of things that actually move it.
9 min read
Engineering
Search engines stopped counting keywords a long time ago. A plain-language guide to what they read instead, and what a business can actually control.
8 min read
Engineering
There isn't a winner, only a better fit. An honest comparison of WordPress, custom builds, static sites and headless CMSs, and a way to decide between them.
7 min read
Business
A site starts to feel old long before its colours do. What visitors are actually reacting to, and how to tell a redesign from a repaint.
8 min read
Engineering
Most slow websites aren't slow because of the server. They're slow because of a hero image, four fonts and a dozen scripts nobody remembers adding.
7 min read
Case study
An AI and analytics consultancy with serious work behind it and a basic website in front of it. What we changed, why, and how the new site measures up.
7 min read